Even after being acquired by non-cruelty-free parent company Estee Lauder in 2016, Too Faced has remained proudly cruelty-free. The brand also offers a number of vegan products (such as the popular Pro-Essential Teddy Bear Hair Brush Set, $65) and even donated $150,000 to the Best Friends Animal Society back in 2017 to celebrate the launch of the Clover Eye Shadow Palette, $49.
With offerings spanning body care, skin care and makeup, a cuter-than-cute aesthetic and wallet-friendly prices, it's tough not to fall in love with Pacifica. The fact that it's vegan, cruelty-free and environmentally friendly too? Well, we'll take the brand's entire crystal-themed collection to-go, please.
We can't enough of Cover FX's highlighters (like the Glitter Drops, $44) and we're also quite enamored of its 40-shade Power Play Foundation line, $44. The fact that said products happen to be vegan and cruelty-free is just gravy.
Paula's Choice is perhaps best known for its transparent approach to skin care and its efficacious, well-priced products. But did you know that it's also cruelty-free? If you're looking to get into the line, we count ourselves fans of the new Defense Kit, $85, a system designed to help protect your skin from pollutants.
How does Wet n Wild do it? The brand's products are about as budget-friendly as they come and they're completely cruelty-free. It also offers vegan products and is striving towards a 100 percent vegan-friendly lineup. As for product recs, you can't go wrong with the MegaGlo Highlighting Powder, $4.99, or the Color Icon Eyeshadow Quad, $2.99.
