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What Does "Cruelty-Free" Really Mean in the Beauty Industry?

Are your favorite brands actually cruelty-free?
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Pacifica
With offerings spanning body care, skin care and makeup, a cuter-than-cute aesthetic and wallet-friendly prices, it's tough not to fall in love with Pacifica. The fact that it's vegan, cruelty-free and environmentally friendly too? Well, we'll take the brand's entire crystal-themed collection to-go, please.

Image via @pacificabeauty

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Cover FX
We can't enough of Cover FX's highlighters (like the Glitter Drops, $44) and we're also quite enamored of its 40-shade Power Play Foundation line, $44. The fact that said products happen to be vegan and cruelty-free is just gravy.

Image via @coverfx

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Paula's Choice
Paula's Choice is perhaps best known for its transparent approach to skin care and its efficacious, well-priced products. But did you know that it's also cruelty-free? If you're looking to get into the line, we count ourselves fans of the new Defense Kit, $85, a system designed to help protect your skin from pollutants.

Image via @paulaschoice

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Wet n Wild
How does Wet n Wild do it? The brand's products are about as budget-friendly as they come and they're completely cruelty-free. It also offers vegan products and is striving towards a 100 percent vegan-friendly lineup. As for product recs, you can't go wrong with the MegaGlo Highlighting Powder, $4.99, or the Color Icon Eyeshadow Quad, $2.99.

Image via @wetnwildbeauty

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Beauty Bakerie
In addition to shaking up the beauty industry with its uniquely numbered, inclusive Cake Mix Demi-Matte Foundation range, $28, Beauty Bakerie also happens to be cruelty-free, with a large offering of vegan products to boot (including that aforementioned foundation!).

Image via @beautybakeriemakeup

BY ROSIE NARASAKI | NOV 1, 2018 | SHARES
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