Paula's Choice is perhaps best known for its transparent approach to skin care and its efficacious, well-priced products. But did you know that it's also cruelty-free? If you're looking to get into the line, we count ourselves fans of the new Defense Kit, $85, a system designed to help protect your skin from pollutants.

Image via @paulaschoice

How does Wet n Wild do it? The brand's products are about as budget-friendly as they come and they're completely cruelty-free. It also offers vegan products and is striving towards a 100 percent vegan-friendly lineup. As for product recs, you can't go wrong with the MegaGlo Highlighting Powder, $4.99, or the Color Icon Eyeshadow Quad, $2.99.

Image via @wetnwildbeauty

In addition to shaking up the beauty industry with its uniquely numbered, inclusive Cake Mix Demi-Matte Foundation range, $28, Beauty Bakerie also happens to be cruelty-free, with a large offering of vegan products to boot (including that aforementioned foundation!).

Image via @beautybakeriemakeup

How lucky are we that we can buy excellent liners like the new Liner X, $20, and equally excellent lippies like the Studded Kiss Creme Lipstick, $19, that also happen to be vegan and cruelty-free?

Image via @katvondbeauty

With entirely vegan, cruelty-free offerings and seriously amazing brushes available at equally amazing prices, EcoTools is a win-win-win beauty brand. We're especial fans of the dense-yet-fluffy Full Powder brush, $8.99.

Image via @ecotools