How does Wet n Wild do it? The brand's products are about as budget-friendly as they come and they're completely cruelty-free. It also offers vegan products and is striving towards a 100 percent vegan-friendly lineup. As for product recs, you can't go wrong with the MegaGlo Highlighting Powder, $4.99, or the Color Icon Eyeshadow Quad, $2.99.
In addition to shaking up the beauty industry with its uniquely numbered, inclusiveCake Mix Demi-Matte Foundation range, $28, Beauty Bakerie also happens to be cruelty-free, with a large offering of vegan products to boot (including that aforementioned foundation!).
How lucky are we that we can buy excellent liners like the new Liner X, $20, and equally excellent lippies like the Studded Kiss Creme Lipstick, $19, that also happen to be vegan and cruelty-free?
You probably know Tatcha best for its eye candy aesthetic and luxurious lineup of skin care products, but it's also worth pointing out that the brand is cruelty-free (and philanthropic, too). We've been loving The Silk Canvas, $52, lately.