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What Does "Cruelty-Free" Really Mean in the Beauty Industry?

Are your favorite brands actually cruelty-free?
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Wet n Wild
How does Wet n Wild do it? The brand's products are about as budget-friendly as they come and they're completely cruelty-free. It also offers vegan products and is striving towards a 100 percent vegan-friendly lineup. As for product recs, you can't go wrong with the MegaGlo Highlighting Powder, $4.99, or the Color Icon Eyeshadow Quad, $2.99.

Image via @wetnwildbeauty

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Beauty Bakerie
In addition to shaking up the beauty industry with its uniquely numbered, inclusive Cake Mix Demi-Matte Foundation range, $28, Beauty Bakerie also happens to be cruelty-free, with a large offering of vegan products to boot (including that aforementioned foundation!).

Image via @beautybakeriemakeup

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Kat Von D
How lucky are we that we can buy excellent liners like the new Liner X, $20, and equally excellent lippies like the Studded Kiss Creme Lipstick, $19, that also happen to be vegan and cruelty-free?

Image via @katvondbeauty

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EcoTools
With entirely vegan, cruelty-free offerings and seriously amazing brushes available at equally amazing prices, EcoTools is a win-win-win beauty brand. We're especial fans of the dense-yet-fluffy Full Powder brush, $8.99.

Image via @ecotools

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Tatcha
You probably know Tatcha best for its eye candy aesthetic and luxurious lineup of skin care products, but it's also worth pointing out that the brand is cruelty-free (and philanthropic, too). We've been loving The Silk Canvas, $52, lately.

Image via @tatcha

BY ROSIE NARASAKI | NOV 1, 2018 | SHARES
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