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What Does "Cruelty-Free" Really Mean in the Beauty Industry?

Are your favorite brands actually cruelty-free?
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Beauty Bakerie
In addition to shaking up the beauty industry with its uniquely numbered, inclusive Cake Mix Demi-Matte Foundation range, $28, Beauty Bakerie also happens to be cruelty-free, with a large offering of vegan products to boot (including that aforementioned foundation!).

Image via @beautybakeriemakeup

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Kat Von D
How lucky are we that we can buy excellent liners like the new Liner X, $20, and equally excellent lippies like the Studded Kiss Creme Lipstick, $19, that also happen to be vegan and cruelty-free?

Image via @katvondbeauty

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EcoTools
With entirely vegan, cruelty-free offerings and seriously amazing brushes available at equally amazing prices, EcoTools is a win-win-win beauty brand. We're especial fans of the dense-yet-fluffy Full Powder brush, $8.99.

Image via @ecotools

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Tatcha
You probably know Tatcha best for its eye candy aesthetic and luxurious lineup of skin care products, but it's also worth pointing out that the brand is cruelty-free (and philanthropic, too). We've been loving The Silk Canvas, $52, lately.

Image via @tatcha

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RMS Beauty
In addition to being one of the top "clean" makeup brands, RMS Beauty does not test on animals. You can't go wrong with the iconic Living Luminizer, $38, and the multi-tasking Lip2Cheek, $36, is one of our favorite lip/cheek hybrids.

Image via @rmsbeauty

BY ROSIE NARASAKI | NOV 1, 2018 | SHARES
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