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What Does "Cruelty-Free" Really Mean in the Beauty Industry?

Are your favorite brands actually cruelty-free?
Photo 9/18
Kat Von D
How lucky are we that we can buy excellent liners like the new Liner X, $20, and equally excellent lippies like the Studded Kiss Creme Lipstick, $19, that also happen to be vegan and cruelty-free?

Image via @katvondbeauty

Photo 10/18
EcoTools
With entirely vegan, cruelty-free offerings and seriously amazing brushes available at equally amazing prices, EcoTools is a win-win-win beauty brand. We're especial fans of the dense-yet-fluffy Full Powder brush, $8.99.

Image via @ecotools

Photo 11/18
Tatcha
You probably know Tatcha best for its eye candy aesthetic and luxurious lineup of skin care products, but it's also worth pointing out that the brand is cruelty-free (and philanthropic, too). We've been loving The Silk Canvas, $52, lately.

Image via @tatcha

Photo 12/18
RMS Beauty
In addition to being one of the top "clean" makeup brands, RMS Beauty does not test on animals. You can't go wrong with the iconic Living Luminizer, $38, and the multi-tasking Lip2Cheek, $36, is one of our favorite lip/cheek hybrids.

Image via @rmsbeauty

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Catrice
We've long been fans of German drugstore brand Catrice — it's tough to beat its ultra-comfy Vitamin Lip Treatment, $4.99, and its HD Liquid Coverage Foundation, $10.99 serves as a great dupe for the popular Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, $34. And now, you have another reason to shop the brand: It's completely cruelty-free.

Image via @catrice.us

BY ROSIE NARASAKI | NOV 1, 2018 | SHARES
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