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14 Cult Makeup Buys That Actually Live Up to the Hype

These legendary makeup products really are some of the best in the game
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M.A.C. Retro Matte Lipstick in Ruby Woo, $18.50
Where were you the first time you encountered Ruby Woo? Perhaps your friend wore it and it looked so good you grabbed them by the arm and said, "What lipstick are you wearing?" Or maybe it was recommended by one of the resident geniuses at the M.A.C. counter. Either way, to try Ruby Woo is to love it. The iconic blue-based red shade is very close to universally flattering, and the matte finish makes lips look amazing. Truly one of the best out of all the amazing M.A.C. cult-favorite lipsticks.

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At this point, pretty much every makeup brand out there has tried to recreate the zeitgeist-piercing success of Urban Decay's first Naked palette — and for good reason. The word "NAKED," rendered simply in all-caps across the velvet palette says it all — and the high-quality, well-curated collection of mattes, shimmers and metallic inside is nothing short of pure alchemy.

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Beautyblender, $20
You only pay $20 for a hot pink foam egg if it's really good — and Beautyblender is. It honestly doesn't get much better than using a Beautyblender lightly spritzed with face spray to stipple on foundation for a natural-yet-smooth finish. Plus, it blends everything from concealer to eyeshadow like a dream.

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With this glow-enhancing powder, you never have to worry about cakeyness — which is truly half the battle when it comes to finding a good powder. True to its name, you really will feel like you're basking in the flattering glow of a softbox, completely ready for your big close-up.

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BY ROSIE NARASAKI | JUN 13, 2018 | SHARES
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