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14 Cult Makeup Buys That Actually Live Up to the Hype

These legendary makeup products really are some of the best in the game
At this point, pretty much every makeup brand out there has tried to recreate the zeitgeist-piercing success of Urban Decay's first Naked palette — and for good reason. The word "NAKED," rendered simply in all-caps across the velvet palette says it all — and the high-quality, well-curated collection of mattes, shimmers and metallic inside is nothing short of pure alchemy.

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Beautyblender, $20
You only pay $20 for a hot pink foam egg if it's really good — and Beautyblender is. It honestly doesn't get much better than using a Beautyblender lightly spritzed with face spray to stipple on foundation for a natural-yet-smooth finish. Plus, it blends everything from concealer to eyeshadow like a dream.

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With this glow-enhancing powder, you never have to worry about cakeyness — which is truly half the battle when it comes to finding a good powder. True to its name, you really will feel like you're basking in the flattering glow of a softbox, completely ready for your big close-up.

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BY ROSIE NARASAKI | JUN 13, 2018 | SHARES
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