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14 Cult Makeup Buys That Actually Live Up to the Hype

These legendary makeup products really are some of the best in the game
This trusty liquid liner will never lead you astray. The firm, easy-to-control felt tip makes it an ideal liner pick for beginners, and the staying power (oh, the staying power!) is some of the best in the business, lasting through the worst of allergy season, the sweatiest of workouts and even the teariest viewings of "The Notebook."

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Eyebrows are pretty much everything right now (to the point where technicolor brows are a thing) but even with countless excellent brow products to choose from, we often find ourselves returning to this cult favorite. After all, it handily fulfills our Goldilocks-esque brow pencil requirements: It's hard but not too hard. It's pigmented but not too pigmented. The spoolie blends, but it doesn't blend too much. Throw in a great shade range and serious staying power and you've got yourself a true Holy Grail.

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Let your search for the perfect CC cream end today. This baby's got you covered and the coverage is excellent (especially considering CC creams are closer to tinted moisturizers than to full-on foundations). The natural, dewy finish is about as gorgeous as they come and we love that it's packed with anti-aging ingredients and SPF 50.

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This popular powder has been around since your grandma's day — in fact, maybe she's the one who first told you how good it was. The stuff sets your complexion like nothing else, leaving you with a doll-level perfect finish. Plus, you get a ton of product for the price.

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M.A.C. Retro Matte Lipstick in Ruby Woo, $18.50
Where were you the first time you encountered Ruby Woo? Perhaps your friend wore it and it looked so good you grabbed them by the arm and said, "What lipstick are you wearing?" Or maybe it was recommended by one of the resident geniuses at the M.A.C. counter. Either way, to try Ruby Woo is to love it. The iconic blue-based red shade is very close to universally flattering, and the matte finish makes lips look amazing. Truly one of the best out of all the amazing M.A.C. cult-favorite lipsticks.

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BY ROSIE NARASAKI | JUN 13, 2018 | SHARES
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