What's better than a sleek, high ponytail? Rita Ora's take on the look with strands that twist back to create an intricate, pretty look that paired perfectly with her smoky eye makeup.
Stylist Chris Appleton created six interconnected ponytails, and used Matrix StyleLink Style Fixer to make sure her look stayed smooth, sleek and in place all night long.
Makeup artist Kathy Jeung for Rimmel and Urban Decay used Urban Decay's Naked Smoky Palette to create the singer's show-stopping smoky winged eye makeup. She used shade Combust over Ora's entire lid and up to her brow bone, and then worked Black Magic intro the crease and into a winged shape.
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Understated Glam
Singer Tori Kelly kept her makeup clean and simple, opting for shimmery golden shadow, a soft cat eye and full lashes, thanks to CoverGirl The Super Sizer by LashBlast Mascara. Her gorgeous golden curls completed the look.
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Rainbow Hair
Britney Spears' ponytail was #onfleek with mermaid-worthy pastel ends and a braided accent.
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Bronzed Goddess
Gigi Hadid looked every inch the supermodel with luminous skin and shimmery eye makeup, courtesy of Patrick Ta for Maybelline New York. (She's also making us reconsider our ban on frosted lipstick.)
Stylist Jennifer Yepez for GHD North America created her '70s-inspired 'do by blow drying her hair from the nape of her neck to the front, then applying mousse and thickening spray around her roots and teased them. To get the sleek finish, she straightened her hair with the GHD Platinum Styler.
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Smoke It Out
Hailee Steinfeld's slicked-back hair allows her smoky cat eye, bold brows and contoured cheekbones to take center stage. Celebrity makeup artist Stephen Sollitto applied Laura Mercier Longwear Crème Eye Pencil in Noir with an angled liner brush to create her elongated cat eye. He then traced over it using Laura Mercier Baked Eye Color in Lagoon, and added it along her lower lash line as well for a colorful, youthful feel.
It's finally time: The 2015 MTV Video Music Awards. The VMAs are famous for some of the most controversial musical performances (who could forget Miley Cyrus at the 2013 VMAs or Britney Spears' legendary performance with a giant snake) -- and some of the most daring fashion and beauty moments, like Lady Gaga's meat dress. What amazing beauty looks did the 2015 VMAs bring? We've gathered out favorites here.