Though it may seem abundant, water is a coveted, finite resource becoming scarcer by the day. We should be using and consuming water, but at the same time there are ways to be smarter about it. In the same way it's important to veer away from single-use plastic, it's also a good idea to transition away from water-based products.
It may surprise you to learn that many beauty products are comprised of over 50 percent water and some even contain over 75 percent water. Not only does this mean more water's being used, but it also increases the need for chemical preservatives since water is a breeding ground for bacteria (especially when it's formulated with other earthy ingredients).
The following products are reimagining beauty regimens by nixing the H2O without sacrificing quality.
Image via Aloe Attiva
This award-winning shampoo from Susteau features a powder-to-lather formula that's seriously legit. You'll get that same sudsy, velvety texture you're familiar with without the water guilt. It smells earthy and fresh with hints of black currant, ylang ylang and geranium, but there's also an unscented version if you prefer. The bottle's made from 95 percent recycled, ocean-bound plastic and the brand uses post-consumer waste for its shipping boxes.
Cocokind understands that water is less renewable than we think. As such, many of the brand's products are "anhydrous" or made without water. Instead, it uses nutrient-dense resources to create a wet-feel without the H2O, such as vegetable juices and botanical oils. The Chlorophyll Mask is a perfect example because it's comprised of spirulina, wheatgrass and chlorella powders along with ylang ylang flower oil. So it clarifies, soothes and brightens.
Aloe Attiva's products utilize active aloe as an ingredient instead of water. As a result, its products are cleaner and less diluted resulting in higher efficacy and less waste. The 3D Powerhydrator Waterless Face Cream boasts clinically proven hydration that lasts up to 72 hours. In addition to aloe, it's formulated with goji berries, beech tree bud and sugar beet to promote cell turnover, collagen and elastin production and a more even tone and texture.
Vitamin C is important in any skin care regimen, but sometimes finding the right product can be tricky. Especially if you're trying to go green. Common Heir just launched its innovative Vitamin C Serum, a waterless formula that comes in a single-use, biodegradable capsule. You get a two-month supply housed in a plastic-free, recycled container.
