Have you ever tried IT Cosmetics? If you haven't, you absolutely should. IT, (short for Innovative Technology) Cosmetics started back in 2008. It was the brainchild of CEO Jamie Kern Lima and her husband. The duo worked with a team of dermatologists to develop the brand, which blurs the line between makeup and skin care and addresses a number of common skin concerns. Sales began to take off after a spot on QVC and now the brand can be found in Ulta and Sephora — the brand's CC cream can be found under foundation best sellers on both sites.
Right now, I'm sitting on a game reserve in South Africa in sweatpants, my hair up in a messy bun, iced coffee collecting residue by my laptop. Earlier today, while the East Coast was still sleeping, I hiked through the bush nearby, passing by giraffes, zebras and baboons. As a full-time freelancer and traveler, no two days are ever quite the same and my scenery changes as often as my time zone. Most would say I'm very lucky and I would tend to agree, even though, yes, I've worked diligently to arrive at this lifestyle. But even as I sit here in near-perfect weather, listening to the breeze tickle its way through the plains, I'm hyper-focused on one thing.
Who among us doesn't dream of fuller, longer, flutterier lashes? It's something that can be achieved with mascara, falsies and extensions, yes, but there's another option out there: eyelash serums, that actually promote natural lash growth.
Have you noticed that more and more beauty editors are starting their own brands lately? Yes, former (and current) beauty editors are at the helm of some of today's most popular brands (Glossier, anyone?).
For most, shopping for beauty products is both a necessity and a luxury. Meant to keep our skin clear, our eyes sparkly, our teeth white and our hair soft, there are millions of options available online, at drugstore and department shopping centers worldwide. In addition to ingredients or price point, what sets various brands apart is found in their mission to do good in communities around the globe. Though October seems to be the awareness month for, well, everything, many cosmetic, skin and hair care brands make charity a year-round priority. Here, a collection of various organizations you could support when it's time to refill your makeup bag, shower supply or medicine cabinet. Not only will you feel and look good — but your soul will be enriched too, knowing you're bringing a better life to children, animals, at-risk women, the environment and more.
Is this the end to skimpy eyelashes? Maybelline New York Lash Sensational Boosting Eyelash Serum, $11.99, may be the answer for the sad-lashed among us. Packed with arginine, acid proteins and pro vitamin B5, it works to strengthen and condition your existing lashes (so they're healthier and less likely to fall out). Just brush it on daily before applying your regular mascara. Kardashian lashes, here we come.
As a writer by both trade and hobby, I'd estimate that I spend at least nine hours a day diligently staring at a computer screen, and whatever little downtime I have left is spent equally diligently staring at my smartphone (like any self-disrespecting millennial).
If you've ever been to New York City, you know that there are thousands of streets, shops and places to explore. There are simply too many options — especially if you're only visiting for a couple days. While two days seems like a sufficient chunk of time, considering how big this city is, you'll be limited to what you can accomplish.
This Breast Cancer Awareness month, many of your favorite beauty brands are taking the opportunity to give back. As a consumer, it's kind of the perfect situation: You have the chance to nab pretty, limited-edition products...that also happen to benefit various breast cancer-related charities and foundations, such as the Breast Cancer Research Foundation, Look Good Feel Better, Cancerland and more. Keep reading to find out how different beauty brands are giving back this year.
Chances are, you've read, seen or heard the devastating statistics about plastic and how it's essentially ruining our world. When you drink a water and toss it in the trash instead of the recycling bin, it ends up in a landfill, which can eventually lead it to our waterways. Did you know that eight million metric tons of plastic winds up in our oceans each year? Holy. Moly.
Urban Outfitters is a go-to when it comes to clothing, accessories and apartment needs, mainly because its collections are already specially curated to make sure we're living our best and chicest lives. In other words, the brand makes keeping a creative and up-to-date lifestyle a little easier and, honestly, who wouldn't be down for that?
If you keep up with the news — or, er, the Kardashians — you've probably heard the concept of lasers. As one of the most requested forms of dermatological treatments to fight problem areas and aging, a plethora of options and promises make it tricky to weed through. Many first-timers aren't sure if they're old enough, if lasers are the right solution or if they can afford the often expensive price tag. But as the supply-and-demand process goes, with an uptick in curiosity, more practices are finding ways to make laser therapy accessible. Before you opt in to this procedure though, it's essential you understand what you're prepping your skin to experience and to set realistic expectations of what lasers can achieve. From the technical to the practical side, consider this your beginner guide to lasers.
Every New York Fashion Week, we're gifted gorgeous new clothing to ogle during a quick 10-minute catwalk, but many attendees are unaware of the hours-long preparation process that happens behind the scenes leading up to the show. Models are ushered in from their last gig, only to be completely transformed into the designer's vision. This process takes an entire crew of makeup artists, hair stylists and nail technicians furiously working their magic.
Packaged in a metallic burgundy case emblazoned with Aaliyah's signature, this unique lipstick is available four shades, each with a decadently creamy texture.
I guess you could say I'm a health and fitness buff. I spent my adolescent years unhappy with my body, so as an adult I decided to do something about it. For the last decade, I've committed myself to eating healthy, exercising and trying to live a life of moderation (not deprivation) in order to become the best version of myself. In addition, I'm always up for trying the latest and greatest fitness classes and healthy living services. When I recently passed Shape House, touted as an urban sweat lodge, I knew I had to try it.
Bringing a life into this world is an incredibly beautiful thing, but it's also an enormous responsibility. From the second conception occurs, everything a mom-to-be inhales, ingests, aborbs and is exposed to can affect her developing baby. We all know to avoid drinking alcohol, eat healthy and stop smoking, but you also need to take a close look at the beauty and skin care products you're using.
We all know the heavy-hitters of the beauty industry, whether it's drugstore brands that have been around forever, like Olay or Maybelline, or newer brands that instantly became bestsellers after debuting in Sephora, like Fenty Beauty or Glow Recipe. While we love these brands just as much as the next girl, we're always on the lookout for the coolest new indie brand. After all, that's part of our job as beauty editors! That's why we chatted with Jillian Wright, co-founder of Indie Beauty Media Group, about her favorite under-the-radar beauty brands, all of which were showcased at the 2018 Indie Beauty Expo in New York City. Don't be surprised if you start hearing about these brands everywhere really soon.
When I booked a two-week trip to Japan earlier this year, I knew I'd leave space in my suitcase to bring some beauty goodies back to the states. Japan is known for its cutting-edge products and I was dying to try curl-enhancing fiber mascara, cutesy cream blush and sheet masks galore. What I wasn't expecting as I traveled through Tokyo, Osaka, Kyoto and Hiroshima, though, was all the beauty lessons I would pick up along the way. Here are the five biggest Japanese beauty tips I learned during my vacation.
