Our Beauty Prediction for 2021

Brand stories will become more important in 2021. Anticipate seeing more stores and e-commerce sites highlighting brand founders with a focus on minority-owned businesses. This will also be pushed forward thanks to a number of initiatives putting money towards black-owned businesses by power players like Glossier. Sephora also recently announced that their women's mentorship and funding program, Accelerate, will focus on black-founded brands in 2021.

Image via @sephorastands